- Make sure you are sharing your passion.
Do the one thing you feel most passionate about. And if you’re no good at first? Try again. And again. And again. Until those sparks of determination, of perseverance, of passion, light your path to greatness. This has been the path chosen by those that we, today, look upon with much reverence as experts. Steve Jobs, Maya Angelou, Chris Burke, Bethany Hamilton, A.G Gaston, Nora Jones, Richard Branson and Antonia Coello Novello are just a few of the names that remind us that stepping into your own greatness requires nothing more than passion as your fuel (YOUR WILL) to cultivate the world you had long envisioned in your mind when no one knew of your greatness.
- Update your website or blog.
When’s the last time you focused on your personal branding? Now’s the opportunity to get your website ready for the new year. Update the branding, take new photos, and show the Internet why you’re an expert in your field. It’ll help people make an immediate connection with you and provide an opportunity for collaborative work.
- Create a content marketing plan.
In addition to updating your website, you also want to keep your content focused. Sharing your message can get overwhelming especially when you go it alone. Do not neglect the effectiveness of a targeted content marketing plan. This will not only help you find effective ways to connect and engage with your audience, but you’ll also gain new followers who can come to rely on your your timely videos, posts, podcasts, etc.
- Develop a success log.
A success log lets you celebrate the daily wins in your life and focus on positivity. If you search for motivation outside of yourself, it’ll never come. By writing down what makes you amazing, the small wins, and even personal successes, you’ll motivate yourself to achieve. Make this a daily habit by adding it to your daily to-do list..
- Start tracking to-dos.
Turn your personal and financial goals into actionable items. Write down what you’d like to achieve personally and professionally every single day in a to-do list, before you start working. It’ll give you focus and clarity. You’ll also understand why you’re doing what you do. This is the secret to achieving more next year than you did this year.
- Update your LinkedIn Profile.
LinkedIn is the professional and business destination for many users, and that overall shared sentiment has contributed to the platform’s outstanding performance as a business and career development tool. According to HubSpot, LinkedIn is 277 percent more effective at generating leads than both Facebook and Twitter. When was the last time you took the time to do an in-depth update on your profile? Read more here: https://www.lumaspark.com/difference-linkedin-one-envy/
- Start using LinkedIn to your advantage.
Did you know there are opportunities waiting for you through your profile? Platforms like opportunity.com and angel.co use your LinkedIn profile to connect you with potential clients. However, it’s vitally important that you learn how to use these platforms effectively by avoiding some common LinkedIn faux pas. Read more here: https://www.lumaspark.com/infographic-mis-education-linkedin-user-10-mistakes-avoid/
- Manage the pile of business cards.
Experts network and meet people. It’s not always easy to connect with everyone we meet, however, contacts benefit your business. Take all business cards you’ve received this year and add those contacts to your phone. Next, connect with everyone on your business related social media platforms and email your network about your successes this year. Hearing from you can lead to future collaboration.
- Replenish your office supplies.
If you’re a business owner, self-employed, or you occasionally work from home, you know the importance of replenishing your office supplies. Throw away anything in your office that doesn’t work. Then take inventory of what you need. Remember to buy new office supplies before the end of the year so that you can benefit from tax deductions.
- Create a personal mission statement.
Companies have mission statements that direct their activities. It’s only fitting that as an expert you write a personal mission statement for yourself too. Creating (or updating) your mission statement will help you determine what’s important in your life. Build an authentic mission statement by considering your values, goals, and past accomplishments.
- Allow yourself to recharge.
The year goes by quickly and sometimes experts move too fast to notice it! If you’ve spent all year working hard, it’s time to replenish yourself for the new year. Consider pampering yourself, going on a personal retreat, or just doing something you enjoy. If the activity refreshes you and improves your state of mind, it’s worth it.
- Get higher consultation fees, increase salaried employment opportunities, and accelerate your personal and professional growth.
Successfully leveraging your experience, training, and/or knowledgebase is the only “real” commodity that can differentiate you in a market ripe with competition. So how do you position yourself as the authority or expert to best maximize the return on your knowledge? Read more here: https://www.lumaspark.com/is-there-an-expiration-date-for-my-expertise/
- Prime your Online Portfolio for success.
What’s an online portfolio? Your private showroom of course! In your portfolio, your work is the star of the show. Anything that detracts from the star’s speech is just background noise. Keep it down. Showcase only the best of your work. If you want more projects in a particular sub-field, be sure to put up sample items from that very niche. Read more here: https://www.lumaspark.com/priming-online-portfolio-success/
- Whether for a new job or increased business opportunities, make sure you stay relevant.
How recent is your last published whitepaper? When was your last Linkedin post published? What’s your social media engagement index? Read more here: https://www.lumaspark.com/why-is-your-business-closed-when-you-say-it-is-open/
- Maximize your mobile visibility.
The reality is, going mobile is a must-have competitive advantage and should be implemented as the “headliner” to your on-going mobile marketing strategy lineup asap. Need some tips? Read more here: https://www.lumaspark.com/maximize-visibility-mobile-marketing-yet/
- Attend tradeshows and professional networking events.
Plan the events that you’d like to attend next year. By planning for virtual summits, webinars, conferences, networking events, and tradeshows right now, you’ll be prepared once the event launches. It’ll be your opportunity to grow your network, and experience what other leaders in your field are doing. Come together and share ideas at professional events and everyone will grow with one another.
- Audit and Manage your Online Reputation.
The truth is, everyone is investigating you – your current employer, potential employers, your clients, potential investors, potential business partners and even your family and friends. Managing your online reputation can be a full time job but for those who don’t have the inclination, resources or the time for that kind of commitment, we’ve put together this brief, 5-step guide to help you manage your online reputation. Read more here: https://www.lumaspark.com/online-reputation-management-guide/
- Get your Digital Marketing Audit.
Sometimes it can be difficult to know if your online activity is having the effect you desire for your business. A digital audit will provide you with a roadmap for growing your audience, increasing audience engagement and converting those visits into leads. Contact us today for your digital audit.
- Commit to developing new skills.
To remain an expert in your field, you can never stop learning! Even if you’re just picking up minor things about your field of expertise, it means that you’re better than you were yesterday. Make sure that you’re committed to learning and developing new skills by reading books, listening to podcasts, and getting out of your comfort zone. Set a goal for the skills you’d like to develop next year.
- Use your strengths to your advantage.
There are so many experts out there that know a field well and help people achieve success. The problem is that experts sometime neglect themselves. Make sure that you use your own strengths to your advantage next year. Work hard for yourself in addition to your employer or your clients. You’ll find more self-satisfaction from your labor and work toward achieving your goals.
- Inspire and Be Inspired.
It is not the critic who counts, not the man who points out how the strong man stumbled, or where the doer of deeds could have done better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood, who strives valiantly, who errs and comes short again and again, who knows the great enthusiasms, the great devotions, and spends himself in a worthy cause, who at best knows achievement and who at the worst if he fails at least fails while daring greatly so that his place shall never be with those cold and timid souls who know neither victory nor defeat.
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