Create Your White Paper. Build Authority & Credibility. Attract New Clients. Done “in that order” and you may have just struck paydirt. Oh, if it were only that simple, we’d all be successful experts and taking turns basking in our glory. Becoming an expert is not for the faint of heart and neither is the act..

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It is not the critic who counts, not the man who points out how the strong man stumbled, or where the doer of deeds could have done better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood, who strives valiantly, who errs and comes short again and again, who knows the great enthusiasms, the great devotions, and spends himself in a worthy cause, who at best knows achievement and who at the worst if he fails at least fails while daring greatly so that his place shall never be with those cold and timid souls who know neither victory nor defeat.

~Theodore Roosevelt