Create Your White Paper. Build Authority & Credibility. Attract New Clients. Done “in that order” and you may have just struck paydirt. Oh, if it were only that simple, we’d all be successful experts and taking turns basking in our glory. Becoming an expert is not for the faint of heart and neither is the act..
Despite what others may tell you, your expertise does have an expiration date. Sure, you can still use it beyond the ‘use by‘ date. In fact, you could pay it no mind, but sooner or later, the signals become increasingly evident that something has gone awry. Achieving the status of a Recognized Expert is no small endeavor,..
If you stopped 10 people to ask them what their ‘dream car’ is, you’d probably get 10 different answers.
Authority Marketing, Expert Positioning, Personal Branding – Wait, aren’t they all the same? Or are they?
Whether you choose to live in a state of denial or remain committed to the idea that it’s just a fad devoid of any” real” legitimacy, it doesn’t change the fact that expertise is the new currency
Do the one thing you feel most passionate about. And if you’re no good at first? Try again. And again. And again. Until those sparks of determination, of perseverance, of passion, light your path to greatness.
Successfully leveraging your experience, training, and/or knowledgebase is the only “real” commodity that can differentiate you in a market ripe with competition. The question is how do you position yourself as the authority or expert to best maximize the return on your knowledge?
It is not the critic who counts, not the man who points out how the strong man stumbled, or where the doer of deeds could have done better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood, who strives valiantly, who errs and comes short again and again, who knows the great enthusiasms, the great devotions, and spends himself in a worthy cause, who at best knows achievement and who at the worst if he fails at least fails while daring greatly so that his place shall never be with those cold and timid souls who know neither victory nor defeat.
Our Content Creation and development specialists will work with you to create original, unique, optimized content for you to demonstrate your authority and build credibility within your industry.
After a long personal deliberation on which social media tools to use, you’ve finally set up all your social media accounts. Now what?