Authority Marketing, Expert Positioning, Personal Branding – Wait, aren’t they all the same? Or are they?
Successfully leveraging your experience, training, and/or knowledgebase is the only “real” commodity that can differentiate you in a market ripe with competition. The question is how do you position yourself as the authority or expert to best maximize the return on your knowledge?
Make sure you are sharing your passion. Do the one thing you feel most passionate about. And if you’re no good at first? Try again. And again. And again. Until those sparks of determination, of perseverance, of passion, light your path to greatness. This has been the path chosen by those that we, today, look upon with much..
Most sales funnel models I’ve seen begin with the idea of making a lot of contacts which should generate leads and then (you) ultimately convert those leads into clients. In all honesty, it’s not a framework from which anyone should operate from, ever. Let’s take a look at the first layer of your funnel, ‘contacts.’..
Your profile on LinkedIn is like your own professional branding page. Viewers don’t want to read a biography about you. They want to get to know you in those first few minutes dedicated to your profile.
LinkedIn was created as a home for millions of professionals across the world to professionally hang out, connect and network. It went public in 2011 and already its stats are pretty amazing, it has become the defacto “go-to” platform for recruiting & job-seeking, business networking & prospecting, client selling & lead generating, and authority marketing & expert..
To some, July 4th just means another day off from work, while others love everything about the day, from its steep tradition, long history to its present day significance. Wherever you fall on the spectrum, one thing’s for sure; we cannot deny (ever) the passion and commitment held by the founding fathers — George Washington,..
We’ve been so busy building “Experts” that we almost forgot to blog! But we’re back with some fresh “oven baked” content. “I have taken to living by my wits” – Sherlock Holmes, in The Musgrave Ritual If you are a creative soul (one who makes a living by their ‘wits’, by our definition) who’s been..
Mass extinction led to the dinosaurs disappearance. Mass Migration led to the demise of the Roman Empire. Are you next? The Dinosaurs were slow to adapt and the Romans got lazy. But you’re not lazy and nor are you slow to adapt to change, right? If that’s true, then you’re in the 2% and should probably stop..
We live in a time when identifying authentic expertise has become rather challenging. Technology has made it so you can buy your followers, automate your likes, fake your engagement and buy your media credentials. But what happens after someone has opted to go this “pay-to-play” route? Years ago, Shawn Killinger was fired from NBC’s The..
Life without a mobile device to provide anywhere, anytime connectivity is not only unimaginable, but quite frankly, downright frightening. It’s become our way of life now, and for the foreseeable future. We all knew it was a matter of time and that time has arrived. The tipping point happened in 2014, with mobile users overtaking..
You must be intentional about managing your online reputation. The truth is, everyone is investigating you – your current employer, potential employers, your clients, potential investors, potential business partners and even your family and friends. Managing your online reputation can be a full time job but for those who don’t have the inclination, resources or..