Your profile on LinkedIn is like your own professional branding page. Viewers don’t want to read a biography about you. They want to get to know you in those first few minutes dedicated to your profile.
Create Your White Paper. Build Authority & Credibility. Attract New Clients. Done “in that order” and you may have just struck paydirt. Oh, if it were only that simple, we’d all be successful experts and taking turns basking in our glory. Becoming an expert is not for the faint of heart and neither is the act..
Despite what others may tell you, your expertise does have an expiration date. Sure, you can still use it beyond the ‘use by‘ date. In fact, you could pay it no mind, but sooner or later, the signals become increasingly evident that something has gone awry. Achieving the status of a Recognized Expert is no small endeavor,..
Authority Marketing, Expert Positioning, Personal Branding – Wait, aren’t they all the same? Or are they?
Whether you choose to live in a state of denial or remain committed to the idea that it’s just a fad devoid of any” real” legitimacy, it doesn’t change the fact that expertise is the new currency
Successfully leveraging your experience, training, and/or knowledgebase is the only “real” commodity that can differentiate you in a market ripe with competition. The question is how do you position yourself as the authority or expert to best maximize the return on your knowledge?
Our Content Creation and development specialists will work with you to create original, unique, optimized content for you to demonstrate your authority and build credibility within your industry.
After a long personal deliberation on which social media tools to use, you’ve finally set up all your social media accounts. Now what?
We’ve all heard about chasing dreams, but chasing storms? It’s not an everyday phrase, and the name, Warren Faidley, is also rarely heard of in most everyday speech and social circles.
In a professional context it often happens that private or corporate clients corder a publication to be made and presented with the actual content still not being ready.