21-highly-effective-habits-banner-luma-spark-expert-positioning-authority-marketing-content-marketing

Make sure you are sharing your passion. Do the one thing you feel most passionate about. And if you’re no good at first? Try again. And again. And again. Until those sparks of determination, of perseverance, of passion, light your path to greatness.  This has been the path chosen by those that we, today, look upon with much..

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'content marketing that works like a dog' webinar

Most sales funnel models I’ve seen begin with the idea of making a lot of contacts which should generate leads and then (you) ultimately convert those leads into clients. In all honesty, it’s not a framework from which anyone should operate from, ever. Let’s take a look at the first layer of your funnel, ‘contacts.’..

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declaration-of-independence-lumaspark-expert-positioning

To some, July 4th just means another day off from work, while others love everything about the day, from its steep tradition, long history to its present day significance. Wherever you fall on the spectrum, one thing’s for sure; we cannot deny (ever) the passion and commitment held by the founding fathers — George Washington,..

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lumaspark-expert-positioning-painting-on-primer

We’ve been so busy building “Experts” that we almost forgot to blog!  But we’re back with some fresh “oven baked” content. “I have taken to living by my wits” – Sherlock Holmes, in The Musgrave Ritual If you are a creative soul (one who makes a living by their ‘wits’, by our definition) who’s been..

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Life without a mobile device to provide anywhere, anytime connectivity is not only unimaginable, but quite frankly, downright frightening.  It’s become our way of life now, and for the foreseeable future.  We all knew it was a matter of time and that time has arrived.  The tipping point happened in 2014, with mobile users overtaking..

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The importance of Reputation Management

You must be intentional about managing your online reputation. The truth is, everyone is investigating you – your current employer, potential employers, your clients, potential investors, potential business partners and even your family and friends. Managing your online reputation can be a full time job but for those who don’t have the inclination, resources or..

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Create Your White Paper. Build Authority & Credibility. Attract New Clients. Done “in that order” and you may have just struck paydirt. Oh, if it were only that simple, we’d all be successful experts and taking turns basking in our glory. Becoming an expert is not for the faint of heart and neither is the act..

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