LinkedIn is a social network designed primarily for individuals who are looking to build a network of professional contacts. Networking is essential for aspiring individuals. Building a list of people whom you can seek professional assistance from is always beneficial. LinkedIn allows you to find people in your city, from your alma mater, and who might be working close by and in similar fields. LinkedIn has grown to become one of the most popular networking sites for professionals in virtually all professions.
Unfortunately, most people make a series of mistakes when creating their profile on LinkedIn that significantly minimizes their potential. Your profile on LinkedIn should not just reflect your qualifications and achievements; it also needs to illustrate who you are as a person. Employers, nowadays, care more about hiring well-rounded and smart people for their top positions. They want proactive employees who are quick on their feet and can make decisions on the fly.
Your profile on LinkedIn is like your own proffessional branding page. Viewers don’t want to read a biography about you. They want to get to know you in those first few minutes dedicated to your profile. Abandon the thought of going third person here, and if your publicist wrote it, don’t post it. You want to be very authentic here and write something that sounds like something you would actually say.
Come up with something original that highlights your desire and motivation to succeed. While it may not be the deciding factor, most viewers generally look through the profile summary first before scrolling further. Make sure you give them something worthwhile to read. However, apart from this, there are many other mistakes that people make when building their LinkedIn profile. Before you proceed to the infographic down below, read through these common mistakes and try not to make them when creating your own profile.
Forgetting to ask yourself why you want to Use LinkedIn in the first place
One of the biggest mistakes that many people make on LinkedIn is that they don’t have a goal in mind. LinkedIn can be used for a variety of different purposes. You can use it to find a job or to ensure that your colleagues and your employers remain up to date on your professional experience and academic qualifications, as well as any projects you are currently working on. Having a clearly defined goal—right from the beginning—helps you to curate, comment on and share content which reflects your career goals and overall professional direction.
LinkedIn was designed to be a network where professionals could connect with each other. Being anything less than professional will only work against you. There’s absolutely no need to put up any posts pertaining to your personal life. Not only will others find such posts off-putting, but you might lose some important connections as a result. Users don’t expect you to be personally social on LinkedIn. They just want high-quality content and relevant information from a professional. Therefore, you need to add value to different parts of your profile in ways that viewers can glean some insightful information when they first visit your page.
Sending Connection Requests to Everyone
LinkedIn is all about expanding your professional network. However, if you start firing off connection requests to everyone, it won’t be long before your profile is flagged for too many IDKs. Again, sending connection requests to anyone who might have a relevant title is not a wise choice. Even when you do send a connection request, it’s imperative that you add a customized introduction that highlights the reason for sending the request.
Not Updating Your Profile Regularly
Another common mistake made by most people using LinkedIn nowadays is that they do not update their profile regularly. The Status Update function can be used to let others know about your goals and accomplishments and also gives you the option to share relevant, yet interesting, information with your connections. You can also connect your Twitter account to your LinkedIn account so that you can publish your retweets directly on your LinkedIn profile. Remember to
If you have a LinkedIn profile, it might be time to take a long, hard look at it and make corrections. If you don’t have a LinkedIn profile and plan on creating one, then the infographic below will help you steer clear of common mistakes that people make when using LinkedIn. LinkedIn is undoubtedly a powerful tool, but learning how best to use it is crucial to ensuring you have the best profile possible.