Content Creation Strategy

Content Strategy is not Content Marketing – this is an important distinction to make when establishing and / or branding yourself as an expert.

Specifically, content strategy is about ensuring that the story, language, and content management is both consistent and aligned across all interaction channels, languages, and touch points.

Content Strategy is central to what we do: development of your value proposition; buyer persona development, content mapping for each persona, website / blog messaging, developing and promoting content assets, content syndication, SEO keywords, social media promotion, measurement, etc.

Blog Posts, Forums, Groups

Website Content, Webinars

eBooks, White Papers

expert positioning content strategy