Mass extinction led to the dinosaurs disappearance. Mass Migration led to the demise of the Roman Empire. Are you next?
The Dinosaurs were slow to adapt and the Romans got lazy.
But you’re not lazy and nor are you slow to adapt to change, right? If that’s true, then you’re in the 2% and should probably stop reading now. But wait! What if that’s not true, and you’re really in the 98%? How would you know?
You know for a fact that you are in the 2% of your field.
Okay, let’s examine this. Have you given your clients the ability to engage with your expertise where they are now and currently heading, not where they’ve been or where you want them to be? How many followers, fans, likes, hearts, etc. do you have right now?
That’s just social media fluff, my clients tell me I am still relevant.
Early predicators said that the Internet was fluff in the beginning, and no self-respecting brick and mortar store was going to be outperformed by Internet sales. Boy, were they wrong!
So let me ask, how recent is your last published whitepaper? When was your last Linkedin post published? What’s your social media engagement index? If you’re still pondering on these questions, then you’re in the 98%, my friend.
Dinosaurs, Romans, and now YOU.
We’re bombarded daily with the promises of this expert solving this or that for us…but how often are we engaged by these very same experts, in what matters, when it matters. For instance, a client of ours was going through a difficult time, and sought help from a myriad of experts, but none could offer any help. Why? Because her problem didn’t fit nice and snug into the box that experts have defined as their service and/or product offerings.
Most experts seem to be content to say that they don’t do that (in other words, I can’t help you!) If a customer asks for something that you’re not offering, it behooves you to adapt your business to offer that service and/or product in some fashion. Whether it comes by way of an outsourced service, referral service, and/or something you learn to do yourself. An expert should never utter the following words, “I don’t do that and suggest you look someone up online for that.”
A common mistake is failing to monetize the information that you hold outside of your formal expertise. Highly-successful experts know when to refer, outsource, or provide the service themselves, always meeting their clients’ needs.
How to stop mass extinction or migration from affecting your business?
Learning how to adapt your services to meet the evolving and diverse needs of prospects and your existing client base starts when you establish a highly-optimized network that fully-monetizes your expertise and simultaneously increases your influence as an expert. Remember, customers are coming to you for a reason, so give them a reason to keep coming.
At Luma Spark, we counsel many clients on monetizing their expertise not just through the services they offer, but by developing highly-optimized content that leverages emerging platforms and technologies to deliver a better service and/or product – one that meets the evolving needs of your existing and potential clients.